People Of Cabo

MaFer Hernández

Bringing Light, Love, and Wellness to Cabo

Originally from Guadalajara, MaFer Hernández first visited Cabo in 2009, drawn by love and the promise of adventure. Her partner at the time, a local legend from college, introduced her to a side of Cabo that few get to experience—before it became the tourist hotspot it is today. "I got to see Baja when it wasn’t as popular, discovering secret beaches and hidden places through the eyes of a local," she recalls. Though life led her elsewhere—Cozumel, Playa del Carmen, Mahahual, even Bermuda—Cabo never really left her heart. "They say you always come back to the places that made you happy, and that’s exactly what happened," she reflects.

In 2021, after the pandemic and years of living a nomadic lifestyle, MaFer and her partner decided it was time to settle down. With their three dogs in tow, they returned to Cabo, choosing this little town to finally call home. For MaFer, Cabo offers a balance that few places can—it's perfect in so many ways, with its stunning landscapes and a sense of community that makes every moment special.

MaFer shares ancient wisdom with the Cabo community through her yoga practice, traditional Thai massage, and holistic ceremonies. Her mission is clear: to help people connect with their true selves and guide them toward spiritual growth. "If everyone could see their own light, we could be a light for others," she says, her voice full of warmth and conviction.


INNER PEACE HEALING TOUCH STRESS RELIEF THAI THERAPY

MEDITATION MINDFULNESS SELF-CARE WELLNESS

SPIRITUAL HEALING UKULELE JOY GRATITUDE

Her day begins at 6 am, often earlier, with a walk in the hills with her dogs—a cherished ritual that allows her to connect with nature. "I chose my neighborhood in Tezal because of the beautiful paths. Some are well-known, where you’ll find your neighbors, and others are hidden, where it’s just you, the birds, and the cactus," she shares. After her walk, MaFer enjoys her morning coffee and dives into her current read—right now, it’s The Sound of Silence. Her days are a blend of teaching yoga, offering Thai massage, and working on social media for brands she loves, all while weaving in moments of self-care and reflection.


Professionally, Cabo has shaped her approach to wellness. "Here, we have some of the best resorts in the world. I’ve learned that the emotional connection is what creates unforgettable moments," she explains. Whether it’s someone’s wedding, bachelorette party, or a milestone birthday, MaFer knows that people choose Cabo for life’s biggest celebrations. Her work allows her to contribute to these magical moments, creating experiences that go beyond luxury to touch the soul.

What sets MaFer apart is her ability to give love through her work. "In a Thai massage session, I am truly present in every touch, in every transition. And in my yoga classes, I craft each session with the same intention: to help people be present," she says. This focus on presence, both in her practice and in her life, is what inspires her daily.

When it comes to her favorite hidden gems in Baja, MaFer is quick to share her love for local spots like Manoma Spa, a hidden oasis with great prices, Proyecto Palmita, which embodies the essence of slow living, and Hangman, her go-to for the best tacos in town.

For MaFer, Cabo is special because of its natural beauty, its vibrant community, and the powerful energy that flows through its ocean, moon, mountains, and sunsets. "Everything about this place makes it perfect for what I do," she says.

YOGA THAI MASSAGE HOLISTIC CEREMONIES BACHELORETTE YOGA

Her advice for anyone seeking a healthier, more mindful life? "Learn to listen to your body and quiet the mind. We often look for answers outside, but they’re always within."

Follow her @mafercitta_


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